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An introduction to behavioural biases

structured-cpd

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An introduction to behavioural biases

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Key Takeaways

  • Understanding behavioural biases that cause sub-optimal decision making helps you and your clients
  • How applying behavioural finance, such as Prospect Theory/Loss Aversion and the Endowment effect, can be highly practical for your business
  • Adoption of behavioural finance techniques will give you a competitive advantage
  • The insights of behavioural finance have important implications for investors
  • Learn about the numerous drivers of irrational investment decision makings
  • February 2020
  • 30mins
  • structured CPD
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Behavioural finance

An introduction to behavioural biases

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Course Lessons

To claim your structured CPD complete the following lessons.

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Improve your practice by challenging your biases

Have you ever had a client who insisted on holding a losing investment…or buying into the tail end of a frenzy…
2
2019-10-29 15:28:00
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How behavioural biases can impact our investment decisions

The financial sector is turning to psychology to help understand why investors make the decisions they do.
1
2019-10-29 10:34:00
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20 March 2020
An introduction to behavioural biases
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An introduction to behavioural biases

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Threadneedle Asset Management Limited, No. 573204 and/or Columbia Threadneedle Management Limited, No. 517895, both registered in England and Wales and authorised and regulated in the UK by the Financial Conduct Authority.   Columbia Threadneedle Investments (Columbia Threadneedle) is the global brand name of the Columbia and Threadneedle group of companies. © 2026 Columbia Threadneedle. All rights reserved.

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